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Instructure is seeking a Performance Marketing Specialist to own day-to-day execution of paid digital campaigns across multiple platforms including LinkedIn, Google Ads, Demandbase, CTV, and review platforms like G2. This role sits at the center of demand generation, requiring hands-on campaign building, budget management, and continuous optimization.
Key responsibilities include: building and launching paid campaigns across LinkedIn, Google Ads, Demandbase, CTV, and digital listing platforms; managing the complete ad build process from asset trafficking and audience setup through QA and go-live; running structured A/B tests on creative, copy, audiences, and landing pages; managing campaign budgets across platforms with daily pacing monitoring; configuring and maintaining ABM campaigns with account targeting and intent signals; owning regular reporting cadence with stakeholders; analyzing campaign results to identify trends and optimization opportunities; maintaining UTM hygiene and coordinating with marketing ops for accurate attribution; tracking spend and performance against quarterly goals; and staying current on platform updates and new ad formats.
You'll work closely with campaign managers, content teams, and marketing operations to ensure campaigns are built correctly, launched on time, and continuously optimized. The role requires strong analytical skills to turn campaign data into actionable insights for stakeholders.
Required qualifications: 3+ years of hands-on paid digital advertising experience with direct campaign management in at least three platforms (LinkedIn Campaign Manager, Google Ads, Demandbase, programmatic/CTV, or review site advertising); proven ability to manage multi-platform budgets and optimize for pipeline efficiency metrics (CPL, CPA, ROAS); experience running structured A/B tests; strong data skills with spreadsheets, ad platform UIs, and marketing analytics dashboards; clear communication ability for presenting performance data to non-technical audiences; and high attention to detail.
