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Salary: USD 125,000 - 160,000 / annual
Via is a transportation technology platform that powers modern public transit systems globally. As Performance Marketing Principal, you will own ridership outcomes and marketing budgets across Via's transportation services worldwide, managing both established services and new market launches.
You will design and execute marketing programs, campaigns, and outreach strategies to maximize rider acquisition and retention. Key responsibilities include: managing multi-market budgets across channels (paid social, display, out-of-home advertising, etc.) with a focus on efficient customer acquisition cost; building and optimizing lifecycle marketing campaigns end-to-end from audience strategy through creative briefing, launch, A/B testing, and iterative optimization; driving growth through experimentation and testing new acquisition and retention initiatives; conducting funnel analysis to identify improvement opportunities across the rider journey from signup to long-term loyalty; scaling community-specific programs by identifying winning local tactics and developing replicable processes for deployment in similar markets; managing data reporting and dashboards to track key metrics and communicate insights to stakeholders; and collaborating with local market teams to tailor paid strategies to market-specific dynamics.
You bring 6+ years of marketing experience with significant budget management and optimization expertise. You have hands-on experience with Meta Ads, Google Ads, and programmatic platforms, with bonus experience in out-of-home or direct mail in local/geo-targeted contexts. You are analytically strong with SQL, Excel/Sheets, and BI tools. You have a proven track record scaling marketing programs across multiple markets or geographies simultaneously. You are a customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences. You are resourceful, proactive, and motivated by high ownership and measurable impact.
