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NerdWallet is seeking a Performance Marketing Manager to lead paid social strategy and execution across multiple financial services verticals including insurance, lending, wealth, mortgage/home equity, banking, investing, and credit cards. This is a hands-on, strategic role reporting to the Managing Director.
You will own the complete paid social lifecycle: building testing roadmaps, launching and optimizing campaigns on Meta and TikTok, partnering with data and analytics teams on measurement, and translating performance trends into actionable recommendations for stakeholders.
Key responsibilities include:
**Strategy & Campaign Ownership**: Own paid social strategy across multiple verticals aligned to growth targets and funnel dynamics. Build campaign structures, set objectives, bidding strategies, audience approaches, and budget allocation. Manage campaigns end-to-end from setup through optimization. Develop testing plans for new verticals, bidding strategies, conversion events, and creative angles.
**Optimization & Performance**: Monitor campaign performance and diagnose root causes (creative fatigue, tracking gaps, funnel friction, audience limits, delivery, data quality). Make budget and pacing decisions based on performance trends and business priorities. Stay current on platform changes, algorithm updates, privacy regulations, and ad product innovations.
**Reporting & Stakeholder Communication**: Own recurring performance reporting covering results, trends, learnings, and risks. Translate platform performance into business impact for vertical leads and leadership. Proactively communicate tracking issues, data discrepancies, and testing results.
**Data, Tracking & Measurement**: Partner with data, analytics, and engineering teams to define measurement needs and map conversion events. Troubleshoot discrepancies between platform and backend data. Build measurement frameworks optimizing toward lead quality and business outcomes.
**Creative Strategy**: Lead creative strategy across verticals including messaging angles, hooks, and concepts. Write creative briefs and review assets for clarity and platform fit. Build creative testing roadmaps and translate results into recommendations.
**Landing Page & Funnel Strategy**: Evaluate landing pages and funnels for message match and conversion flow. Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flows. Ensure alignment between creative, landing pages, and tracking.
**Platform Partnerships**: Manage relationships with platform representatives and evaluate their recommendations against company goals. Track competitor creative, offers, and funnel approaches.
Required qualifications: 5+ years paid social experience in performance marketing or lead generation. Bachelor's degree in marketing, business, or related field (or equivalent). Direct hands-on experience with Meta Ads Manager and TikTok Ads Manager. Proven track record scaling paid social budgets (six figures+ monthly preferred) while maintaining or improving CPA/CAC and ROAS. Experience managing toward lead gen, revenue, ROAS, or funnel-based goals. Ability to build paid media strategy from ground up. Strong analytical skills with platform and backend data. Experience troubleshooting tracking and attribution. Experience writing creative briefs. Strong project management across multiple concurrent workstreams. Clear communicator who translates data into recommendations.
Preferred: LinkedIn, Reddit, Quora, or X advertising experience. Financial services industry background. Lead gen funnel, prequalification, or marketplace experience. Backend event optimization. CAPI/server-side tracking knowledge. UGC creative or video production experience. Comfort with legal, compliance, and brand review processes.
