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The Black Tux is seeking a Performance Marketing Manager to own the daily management and optimization of paid social campaigns across Meta, TikTok, and Pinterest. This is a hands-on role focused on driving customer acquisition and scaling performance marketing efforts for a consumer e-commerce business.
Key Responsibilities:
- Manage and optimize paid social campaigns across Meta, TikTok, and Pinterest, including prospecting, retargeting, and customer acquisition initiatives
- Oversee transition from paid social agency, including access reviews, taxonomy cleanup, conversion auditing, and reporting continuity
- Build and launch campaigns while managing budgets, bidding strategies, audiences, and campaign structures
- Monitor performance metrics (CAC, ROAS, MER, conversion rate, CPM, CTR, AOV) and identify optimization opportunities
- Develop and execute structured testing roadmaps across audiences, creative, offers, landing pages, and bidding strategies
- Partner with Brand and Creative teams on performance creative development and creator/UGC operations
- Develop creative briefs and testing recommendations based on performance data
- Build and manage creator program, identify creators, and manage whitelisting and usage rights
- Identify UGC content with scaling potential and track TikTok Spark Ads
- Balance short-term optimization with identification of new scalable growth sources
- Stay current on platform updates, AI-powered tools, and best practices across Meta, TikTok, and Pinterest
Requirements:
- 4–6+ years of hands-on paid social experience, with retail or e-commerce background required
- Deep hands-on experience managing Meta, TikTok, and Pinterest ads with personally managed meaningful budgets
- Sound understanding of prospecting, retargeting, and new customer acquisition
- Knowledge of e-commerce performance metrics (CAC, ROAS, MER, conversion rate, AOV, LTV)
- Deep analytical skills and ability to quickly diagnose performance changes
- Creative instincts and experience using performance data to inform creative strategy
- Experience with GA4 and e-commerce measurement and attribution
- Ability to work independently, move quickly, and prioritize effectively
Nice-to-Have:
- Broader performance marketing experience (Paid Search, Affiliate marketing)
- Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail
- Experience scaling creator or UGC content through paid media
- Experience with incrementality testing or marketing mix modeling
