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Salary: USD 108,570 - 161,000 / annual
Gusto is seeking an experienced Performance Marketing Manager to own paid social strategy and execution across multiple platforms (Meta, LinkedIn, Reddit, Quora, TikTok) and lead testing of emerging acquisition channels. This is a high-visibility role within the Demand Generation team's Paid Acquisition group, with accountability to pipeline and revenue targets.
Day-to-day responsibilities include:
- Owning full-funnel paid social campaigns from brand awareness through retargeting and conversion across Meta, LinkedIn, Reddit, Quora, and TikTok
- Managing multi-million dollar budgets with rigor, including campaign pacing, forecasting, and budget-vs-actuals analysis
- Applying and refining Gusto's paid acquisition measurement framework and attribution philosophy
- Leading creative strategy and testing at scale, including briefing creative studios, structuring experiments, and building learning roadmaps
- Serving as the team's expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices
- Using AI tools habitually in workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems
- Identifying, testing, and validating new digital media channels (e.g., Google Demand Generation, ChatGPT ads) with structured pilots and clear success criteria
- Partnering with Web Marketing on landing page strategy, message match, and post-click conversion
- Collaborating with Brand and Influencer teams to turn proven organic content into paid scale
- Working with Engineering on pixel implementation, tracking, and measurement reliability
- Cross-functional collaboration with Integrated Marketing, Product Marketing, Sales, Communications, and Web teams
The role operates within a high-autonomy, experimentation-focused culture with a bias toward moving fast and being AI-native.
Requirements:
- 7+ years of performance marketing experience at B2B SaaS, performance marketing agency, or high-growth consumer organization
- Deep expertise in paid social with a track record of testing and scaling new channels
- Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok) with hands-on, in-platform execution experience
- Significant budget responsibility and track record of driving measurable pipeline impact
- Strong creative strategy and testing instincts; ability to structure tests, distinguish learnings from results, and translate performance data into creative direction
- AI-fluent in practice with consistent daily use of AI tools; track record of implementing AI-driven efficiencies for teams
- Excellent cross-functional collaboration skills; ability to translate integrated briefs into paid social strategy
- Analytical and data-driven mindset with clear point of view on attribution in imperfect measurement environments
