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Salary: USD 140,080 - 200,900 / annual
As a Performance Marketing Manager on Coinbase's Growth Marketing team, you will own the company's global performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels. Your primary focus is driving new user acquisition at or above ROI targets while scaling the customer base and revenue through data-driven, full-funnel acquisition strategies.
Key responsibilities include:
- Owning end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, mobile UA) to hit aggressive new user acquisition and efficiency targets
- Driving a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets
- Partnering with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes
- Leading platform relationships with Google, Meta, TikTok, and others to align on betas, measurement approaches, and joint growth plans
- Building and maintaining performance dashboards and reporting with clear visibility by geo, product, and channel
- Collaborating cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams
Required qualifications:
- 5+ years of hands-on performance marketing experience with expertise in paid search, paid social, and/or mobile user acquisition
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets
- Experience leveraging LLMs, no-code/low-code platforms, and automation tools (Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows
- Proficiency with BI tools (Looker, Hex, Tableau) and demonstrated experimentation mindset
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing
- B2C experience required; fintech or crypto preferred
- Responsible use of generative AI with human oversight to deliver business-ready outputs
Coinbase is a remote-first company with quarterly in-person working sessions called "surges." The role offers competitive compensation with equity and bonus eligibility.
