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Upway is the leading platform for refurbished e-bikes in Europe and the US, on a mission to make electric mobility accessible to everyone. The company is experiencing rapid growth and expanding its Performance Marketing team.
As Performance Marketing Manager for Europe, you will drive customer acquisition and revenue growth by managing performance marketing channels end-to-end. You'll own strategy development, campaign execution, budget allocation, and performance tracking across the European business.
Key responsibilities include:
**Strategy**: Build a comprehensive Performance Marketing strategy spanning SEA (Search Engine Advertising), paid social media, affiliate programs, and other channels to drive traffic and revenue for the European market.
**Execution**: Launch and continuously optimize campaigns by managing bids, keywords, creatives, and landing pages to maximize profitability.
**Tracking & Analytics**: Monitor campaign performance using best practices in attribution modeling and build dashboards to track key metrics.
**Budget Management**: Allocate millions of euros annually across platforms and campaigns efficiently, making data-driven decisions on spend allocation.
You'll work in a fast-paced B2C e-commerce environment, collaborating with co-founders, general managers, and technical teams to drive results.
Required qualifications: 3–6 years of experience in marketing analytics, business consulting, or related fields. Strong analytical skills with proficiency in Google Ads and Meta Ads platforms. Experience with performance marketing tracking tools (Google Analytics 4, Google Tag Manager) and attribution mechanisms. Entrepreneurial, results-oriented mindset with strong ownership mentality. Excellent communication skills to present insights to diverse stakeholders. SQL proficiency is a plus.
