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Wander is a venture-backed short-term rental platform revolutionizing the $100B+ industry by curating every aspect of the guest experience—from smart homes to an intuitive booking platform. The company is building Wander OS, a modern operating system for hosting and managing short-term rentals, and is seeking a Performance Marketing Manager to own the strategy, execution, and optimization of paid acquisition across digital channels.
In this role, you will drive high-intent traffic and qualified leads for wander.com/os by managing performance marketing across core paid channels including Google Ads, Meta, LinkedIn, programmatic, and vertical platforms. You'll own the full-funnel campaign strategy aligned with growth targets and CAC/ROI goals, launching and optimizing campaigns to drive quality traffic, trials, demos, and sign-ups.
Key responsibilities include developing and managing a structured experimentation roadmap with A/B tests on creative, messaging, bidding strategies, audiences, and landing pages. You'll build and maintain reporting dashboards to track campaign performance, channel attribution, and funnel health, communicating insights to marketing and leadership. Collaboration is central: you'll work closely with product marketing to translate Wander OS value propositions into compelling ad copy and creative concepts tailored to property managers and hosts, and partner with design and content teams to brief, test, and iterate on campaign assets.
You'll continuously refine audience segmentation and targeting strategies using first-party data, lookalike audiences, retargeting, and contextual targeting. Working with analytics and RevOps teams, you'll ensure accurate tracking, attribution, and measurement across the user journey, including pixels, UTM strategy, and event tracking. Finally, you'll monitor and manage paid media budgets, pacing, and bid strategies to hit performance goals while maximizing efficiency.
This is a hands-on role ideal for a marketer who is both analytical and creative, with deep understanding of B2B SaaS or software-like products, a passion for testing and iteration, and a desire to help shape how a category-defining product reaches its target audience.
