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Salary: USD 140,000 - 165,000 / annual
Jasper is seeking a hands-on, data-driven Performance Marketing Manager to own the company's paid media engine. Reporting to the Senior Director of Growth Marketing, you will manage paid channels end-to-end—LinkedIn Ads and Google Search as core channels, plus emerging AI advertising platforms like OpenAI's ChatGPT ads—with a mandate to drive efficiency and scale.
You'll operate as the digital arm of Jasper's enterprise, account-led growth motion, partnering closely with growth marketing, marketing operations, data science, creative, and sales. This is a high-ownership role for an operator who loves working in platforms daily and can explain to executives what paid spend produces.
Key responsibilities include: owning end-to-end management of the paid media portfolio including campaign architecture, audience development, keyword and bidding strategy, budget pacing, and in-platform optimization; standing up and scaling emerging channels with structured tests and clear success criteria; driving efficiency through bottoms-up budget plans and continuous reallocation toward high-performing campaigns; optimizing toward pipeline and revenue outcomes (SQLs, SQOs, pipeline, closed-won) rather than lead volume; building and maintaining tiered target-account audiences for account-based marketing; owning conversion tracking and attribution health with Marketing Operations and Data Science; partnering with creative teams on ad testing and iteration; supporting integrated demand programs; and applying AI tools to improve campaign analysis, reporting, and execution.
You'll bring 5+ years of hands-on B2B performance marketing experience in high-growth SaaS supporting enterprise or account-led sales motions. Deep, in-platform expertise in LinkedIn Ads and Google Ads at meaningful scale (multi-million-dollar budgets) is required, along with genuine curiosity about emerging AI advertising channels. You have a pipeline-first mindset with a track record of measuring and optimizing paid programs against pipeline and revenue, not just CPL or MQL volume. Fluency in B2B measurement—CRM-integrated conversion tracking, HubSpot and Salesforce, multi-touch attribution—is essential. You bring rigorous budget management skills, strong analytical instincts, curiosity about AI, and a fast-moving, high-ownership operating style.
