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Inspira Education is a fast-growing edtech startup democratizing access to high-quality coaching for students pursuing medical, legal, business, and college admissions. The company operates as a network of top admissions coaches backed by leading VCs including Zeev Ventures, Quiet Capital, and Craft Ventures.
As Performance Marketing Manager, you'll execute direct-to-consumer growth strategies across paid channels (Google Ads, Meta, TikTok) and manage campaigns end-to-end. You'll test new growth channels, optimize for ROAS, and conduct A/B testing and cohort analysis to improve campaign performance. The role involves deeper analytical work—using SQL/Python for forecasting and customer insights, developing attribution models with the data team, and supporting conversion rate optimization initiatives.
You'll collaborate with the Director of Performance Marketing, co-founders, and cross-functional teams (marketing, sales, student success) to drive client acquisition and hit revenue goals. Responsibilities include full-funnel KPI planning and reporting, budget allocation analysis, and staying current with industry trends and competitive benchmarks. As the team grows, you may mentor junior team members.
This is a 5-day-per-week in-office role based in Gramercy, NYC. The ideal candidate has 3+ years in performance marketing or paid media with a strong track record. You'll need hands-on experience with major ad platforms, strong analytical skills tied to CAC and ROAS metrics, familiarity with marketing automation and attribution tools, and comfort with Google Analytics. Basic SQL/Python is a bonus. You're data-driven, organized, and able to communicate insights clearly across teams.
