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Bevi is a venture-backed IoT beverage technology company on a mission to transform how beverages are delivered and consumed through connected machines that eliminate single-use bottles. The company has raised over $160M, serves thousands of customers across the US, Canada, UK, and Ireland, and has saved over 1 billion bottles from waste.
As Performance Marketing Manager, you will own and execute Bevi's demand generation engine day-to-day. Reporting to the Head of Growth Marketing, you'll lead the operational end-to-end paid media program across Meta, Google, TikTok, and LinkedIn, managing the performance marketing agency relationship, and ensuring every dollar invested ties back to pipeline.
Key responsibilities include:
**Campaign Execution & Agency Management:** Build, launch, and manage campaigns directly in-platform across Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager. Own the day-to-day relationship with the performance marketing agency, directing creative requests and campaign strategy within brand standards. Manage demand generation budget execution including channel allocation, in-flight reallocation decisions, and quarterly planning grounded in CPA benchmarks and pipeline projections. Run the test-and-learn roadmap across channels, deciding what gets scaled or killed. Build data-backed business cases for incremental investment using LTV:CAC by vertical and market. Serve as the day-to-day point of contact for sales leadership on demand generation performance.
**Campaign Oversight & Operational Excellence:** Set UTM governance standards and oversee tracking infrastructure across all active campaigns. Own conversion tracking setup and optimization across all ad platforms, including pixel configuration and offline conversion imports. Direct the build of automated nurture workflows and lead handoff processes. Oversee landing page and form strategy across paid channels. Guide event-to-lead strategy and how paid media supports field events.
**Platform & Billing Management:** Own day-to-day billing management across all ad platforms, ensuring accounts remain in good standing and spend is accurately tracked. Monitor and reconcile platform spend against invoiced agency costs. Maintain account-level access and platform health across all paid channels.
**Performance Reporting & Insights:** Own and build the monthly marketing performance narrative, translating performance data into actionable insights and channel/budget decisions.
