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Polymarket is the world's largest prediction market platform, enabling users to trade on real-world outcomes across politics, economics, sports, and current affairs. The platform aggregated $21B in trading volume in 2025 and is positioned as an alternative news source.
You will build Polymarket's international paid acquisition strategy from the ground up with full ownership of channels, markets, budgets, and outcomes. Reporting directly to leadership, you'll own all aspects of international performance marketing: programmatic buying at scale, market prioritization, creative localization, non-traditional acquisition channels, and measurement infrastructure. Your mandate is funded users and trading volume, not vanity metrics.
Key responsibilities include:
- End-to-end ownership of international paid acquisition with accountability for funded users, customer acquisition cost (CAC), payback period, and trading volume across all operating markets
- Building and managing the global channel mix from scratch, scaling programmatic as the foundation while identifying and testing non-obvious channels
- Market prioritization based on unit economics, adoption signals, competitive dynamics, and regulatory requirements, with proper localization beyond translation
- Building measurement infrastructure for on-chain products: wallet-level attribution, on-chain conversion tracking, geographic holdouts, and incrementality testing
- Coordinating with legal and compliance on market entry, clearing creatives and campaigns against local requirements without letting process slow execution
- Supporting non-traditional acquisition (creator partnerships, affiliate programs, on-chain incentives, community growth) with the same rigor as paid media
- Owning forecasting, budget allocation, channel mix modeling, and reporting infrastructure to enable fast capital reallocation
You bring 5+ years in performance marketing or paid acquisition with a proven track record of scaling spend efficiently and owning outcomes. You have deep programmatic expertise at meaningful scale (supply path optimization, inventory quality, fraud mitigation, audience strategy across markets). You've run multi-market, multi-language campaigns with genuine judgment about localization and can articulate unit economics across geographies. You have hands-on experience with crypto and on-chain products—understanding wallets, chains, stablecoins, and on-ramps at a practical level, not just conceptually. You've operated in compliance-heavy or regulated categories where market-by-market requirements shaped campaign strategy. You're analytically strong in attribution, incrementality testing, geographic experiments, and cohort economics, able to separate real lift from noise. You've built a channel or market from zero and can walk through your decisions and learnings.
Plus factors: prior growth role at a crypto exchange, wallet, or consumer on-chain product; background in trading, prediction markets, or financial products; experience running creator or affiliate programs with performance-based compensation; familiarity with on-chain analytics and attribution tools; technical range (SQL, programmatic SEO, custom tooling); additional languages or time lived/worked in prioritized markets.
