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Taptap Send is a cross-border fintech platform serving emerging markets and diaspora communities. Founded in 2019 by Harvard graduates and serial entrepreneurs (Segovia, GiveDirectly), the company operates across 6 continents and is backed by top-tier investors including Spark Capital, Canaan, and Reid Hoffman. With 250+ employees across 50+ nationalities, Taptap Send is scaling digital financial services to underserved remittance corridors.
As Performance Marketing Lead, you will own paid social and paid search strategy and execution end-to-end, reporting to the Head of Performance Marketing. This is a high-ownership, hands-on role with direct budget responsibility and measurable impact on company growth.
Key Responsibilities:
- Manage campaigns across paid social (Meta, TikTok, Snapchat) and paid search (Google Search, Google App Campaigns, YouTube) from setup through daily optimization
- Own CAC and ROAS targets across channels, making real-time budget decisions based on performance data
- Design and execute structured creative tests to identify winning ad formats, hooks, and messaging; translate results into briefs for the creative team
- Build and maintain performance dashboards providing clear visibility into channel efficiency
- Manage day-to-day relationships with external paid media agencies, holding them accountable to performance standards
- Partner with Data team on attribution modeling, incrementality testing, and audience segmentation
- Monitor platform updates and algorithm changes; proactively test new ad formats
- Support market expansion by launching paid channels in new geographies and adapting playbooks for local audiences
- Collaborate with Regional teams to localize creative and messaging while maintaining performance and brand consistency
Requirements:
- 6+ years of hands-on paid marketing experience with strong working knowledge of both paid social and paid search
- Demonstrated expertise managing campaigns on Meta and Google (including App Campaigns and YouTube)
- Proven ability to own meaningful budgets and make daily optimization decisions with accountability
- Strong capability in running structured creative tests with clear hypotheses, clean setups, and honest result interpretation
- Analytical mindset: ability to build custom reports, identify performance drivers, and communicate findings to non-technical stakeholders
- Experience managing external agencies effectively—setting goals, reviewing work critically, and pushing back when needed
- Comfort moving fast and making decisions with incomplete information
- Results-oriented mindset: willingness to change approach if something isn't working
Nice to Have:
- Experience in fintech, remittances, or consumer financial services
- Experience marketing to diaspora or immigrant communities
- Experience running acquisition campaigns across multiple international markets simultaneously
