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OpenLoop is seeking a Performance Marketing Lead to drive growth marketing strategy and execution across paid media channels. The role sits at the intersection of strategy and hands-on execution, requiring ownership of campaign performance across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and emerging platforms.
Key responsibilities include developing performance marketing strategies aligned with OpenLoop's product-led growth and SMB expansion, owning paid media channel strategies and campaign execution, building end-to-end revenue measurement with the Revenue Intelligence team, and translating performance data into rapid optimizations and strategic recommendations. You'll collaborate closely with creative, product-led growth, and marketing leadership to develop high-performing campaigns that directly connect media investment to revenue outcomes.
The role emphasizes AI-first execution throughout the performance marketing process—from research and audience development to creative concept generation, copywriting, campaign iteration, and reporting. You'll also support account-based marketing initiatives and communicate campaign performance and insights to non-specialist stakeholders.
OpenLoop is a telehealth platform co-founded by Dr. Jon Lensing and Christian Williams, offering virtual care delivery solutions across all 50 states. The company operates with a flat organizational structure emphasizing autonomy, competence, and belonging.
Required qualifications: 5+ years of performance marketing experience with proven expertise managing campaigns across Meta and Google Ads; experience in high-volume SMB, B2B, or product-led growth environments; strong analytical instincts and ability to identify insights in complex performance data; AI-first mindset with demonstrated examples of embedding AI into end-to-end processes; excellent written and verbal communication skills; proven ability to thrive in fast-paced environments managing competing priorities. Experience with TikTok Ads, YouTube Ads, healthcare/healthtech, or e-commerce is preferred but not required.
