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Lovable is a software creation platform that empowers people to build software solutions to problems they care about. Since launch in November 2024, over 60 million projects have been built on the platform by solopreneurs, small business owners, and teams at companies like Adidas and Zendesk. The company is recognized as one of TIME's 100 Most Influential Companies and appears on Forbes AI 50 and CNBC Disruptor 50.
We are seeking a hands-on Performance Marketer to own and scale our paid social strategy. This is a senior individual contributor role for someone who thrives in the details and enjoys building systems, not just operating them.
You will run paid social end-to-end, with Meta as the core channel. You'll set account structure, audiences, bids, budgets, and targets, knowing when to leverage Advantage+ and when to take manual control. You'll test and scale new channels (TikTok, Snap, Reddit, and others) with clear hypotheses and disciplined kill/scale decisions, holding all channels to the same efficiency standards.
A key part of this role is automation: you'll build agents and automations using Lovable that read performance data, pace and shift budgets, flag issues like creative fatigue, and execute changes. The goal is a largely self-running paid program with you steering strategy.
You'll scale through creative by maintaining a steady pipeline of fresh, diversified assets (UGC, creator content, static, video) and working closely with the creative team to identify which concepts to push, iterate, or retire. You'll protect signal integrity by building and debugging tracking infrastructure (Meta CAPI, TikTok Events API, pixels, consent, deduplication) and writing queries to judge channels on incrementality using lift tests and holdouts, not just platform-reported ROAS.
This role demands someone who is hands-on by choice, comfortable with technical depth, and eager to ship impact rather than decks. You'll be in the accounts daily, running tests and building most of the infrastructure yourself.
REQUIREMENTS:
- 7+ years running paid social with significant budgets on Meta
- Proven experience running or testing at least one other social channel (TikTok, Snap, Reddit, etc.)
- Automation-led mindset: you've built automations for reporting, budget pacing, or optimization; comfortable with platform APIs and pulling your own data
- Creative obsession: you understand what stops scrolling, can brief and iterate with creative teams, and manage high-volume, diversified creative pipelines
- Efficiency-focused: think in CAC and payback; distinguish efficient growth from vanity spend
- Disciplined testing approach: clean test design, sufficient budget to read results, and judgment to make quick kill/scale calls
- Daily AI usage: comfortable building agents and using Lovable to ship tools
- Technical depth in at least one of: data analytics, data engineering, or tracking/measurement; strong and comfortable in the other two; able to deliver the work yourself
