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Bybit is a leading cryptocurrency exchange and digital financial platform serving over 80 million users across 200+ countries. The company offers trading, payments, wealth management, custody, institutional services, and Web3 solutions.
You will lead Bybit's Business Development efforts for Card, Pay, and Fiat services across APAC, LATAM, and Middle East regions. You'll directly manage a regional team of Business Developers and drive growth through affiliates, KOLs, creators, and communities. Your focus is converting affiliate activity into profitable new-user acquisition, first transactions, payment volume, and revenue.
Key responsibilities include:
- Hiring, coaching, and managing Business Developers across priority markets with clear targets and performance accountability
- Setting regional priorities and resource allocation based on market opportunities and business priorities
- Growing affiliate, KOL, creator, and community channels; identifying partners, negotiating terms, and developing long-term relationships
- Building repeatable affiliate plans for product launches (Card, Pay, Fiat) with campaigns, content, landing pages, and tracking infrastructure
- Designing commission and incentive structures that reward meaningful promotion and measurable acquisition while maintaining sustainable partner economics
- Establishing processes for pipeline management, account ownership, reporting, and forecasting; using data to identify and replicate what works across regions
- Identifying and qualifying merchant, PSP, and payments opportunities; handing strong leads to internal teams and providing senior BD input on strategic discussions
- Cross-functional collaboration with Marketing, Growth, Product, Operations, Legal, Compliance, and Finance to resolve blockers and maintain partner momentum
Success means affiliate and KOL partners consistently promote the right products and bring in active, transacting users; the team demonstrates results by market, BD, partner, and channel (first transactions, payment volume, revenue); new launches have reliable partner activation plans; BDs execute with minimal escalation; and incentives drive quality growth without rewarding low-quality acquisition.
Requirements:
- Direct experience leading, hiring, and developing a regional or distributed BD, affiliate, or partnerships team
- Proven track record building an affiliate or partner-led growth program from the ground up, including incentives, processes, and performance measures
- Strong knowledge of KOL, creator, affiliate, and community acquisition; ability to judge partner quality and ROI
- Experience managing teams against measurable acquisition, transaction-volume, or revenue goals, including addressing underperformance
- Ability to translate business priorities into clear team plans and use performance data to adjust course
- Commercial negotiation skills and judgment to support important partnerships while maintaining team performance focus
- Highly desirable: experience in crypto, iGaming, fintech, consumer apps, or other affiliate-led businesses; existing partner network; knowledge of merchants and PSPs