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OpenLoop is a white-label telehealth platform supporting 400,000+ patients monthly across all 50 states. The Patient Lifecycle Communications Lead will own and elevate the patient communications experience across the platform, managing email and SMS touchpoints throughout the patient journey—from onboarding and appointment reminders to refill communications and re-engagement campaigns.
You will develop lifecycle messaging strategy that ensures patients understand their care programs, know what actions to take next, and feel supported throughout their experience. Working cross-functionally with Support, Customer Success, Product, Clinical Operations, and Marketing teams, you'll identify patient friction points and translate them into clearer, more effective communications. You'll serve as the patient voice advocate internally, ensuring all communications and portal experiences are designed with patient empathy and clarity.
Key responsibilities include managing complex multi-stage lifecycle programs, running A/B tests and experiments to optimize engagement and conversion, using quantitative performance data and qualitative patient feedback to iterate, and leveraging AI tools to accelerate research, messaging development, and analysis. You'll develop communication frameworks for abandoned cart, re-engagement, refill, retention, and cross-sell programs, and continuously improve the patient portal experience.
This role requires 5+ years of lifecycle marketing or patient communications experience, ideally in healthcare, health tech, telehealth, or SaaS environments. You need strong conversion-focused copywriting skills, proven experience managing complex multi-stage customer/patient journeys, and deep analytical instincts. You should be a power user of AI tools, comfortable building custom AI workflows, and experienced with CRM, marketing automation, or lifecycle communication platforms. A builder mindset with high ownership, attention to detail, and comfort with ambiguous problems is essential. Healthcare or telehealth experience is a plus.
