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Homebase is seeking a Partnerships Marketing Manager to lead partner marketing efforts and drive customer acquisition, product adoption, and revenue growth. The role involves building go-to-market strategies and executing campaigns with key distribution partners including Clover, franchises, and other ecosystem partners.
Key responsibilities include:
- Own end-to-end partner marketing relationships, serving as the primary point of contact for partner marketing counterparts at key distribution partners. Lead day-to-day relationship management, align on joint priorities, and manage the partner marketing team to plan and execute partnership activities.
- Drive campaigns from concept through measurement. Lead project management across all partnership marketing initiatives, setting timelines, coordinating cross-functional stakeholders, and ensuring comprehensive post-launch reporting.
- Shape go-to-market strategy for partnership product experiences. Partner closely with Product, Design, and Engineering during development of new partnership experiences, then own the full go-to-market strategy including positioning, launch planning, and channel execution.
- Lead partner channel distribution strategy. Own campaign creation end-to-end, overseeing creative asset development and testing for incremental conversion across paid and organic channels.
- Align on value proposition and messaging with the Product Marketing team to ensure positioning resonates across partner ecosystems and customer segments.
- Enable partner channel sales by building compelling sales materials and incentive schemes that accelerate partner channel growth.
- Measure and optimize performance. Track, analyze, and improve marketing campaign performance against channel-specific KPIs with focus on efficiency, experimentation, and continuous improvement.
Required qualifications: 5+ years marketing experience with 3+ years in partner or channel marketing within SaaS or technology. Exceptional cross-functional collaboration and project management skills. Demonstrated success crafting and executing partner programs that drive customer growth, engagement, and revenue. Strong understanding of marketing campaign management, performance metrics, and optimization tactics. Ability to thrive in fast-paced environments with proactive testing and learning approach.
Preferred: Background in SMB marketing or experience with fintech/POS partners like Clover, Square, Toast, or Stripe. Knowledge of lifecycle and product-led growth strategies. Experience with Salesforce, Iterable, or similar platforms.
Homebase is an all-in-one platform for hourly teams, offering scheduling, time clocks, payroll, communication, HR, and more. Over 150,000 small businesses use Homebase to simplify operations and empower their teams.
