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Yardstik is a rapidly growing B2B SaaS company offering a Human Trust Platform that helps companies make informed hiring decisions and maintain trust with workers throughout employment. The company has achieved significant recognition, including Best Place to Work status for 6 consecutive years and inclusion in the Inc. 5000 list.
As Partner Marketing Manager, you will own the marketing strategy and execution for Yardstik's partner ecosystem. The role focuses on driving growth through co-marketing initiatives and deepening relationships with strategic partners who integrate with or resell Yardstik's platform.
Key responsibilities include:
- Developing and executing co-marketing campaigns and joint content initiatives with strategic partners
- Planning, hosting, attending, and sponsoring conferences and partner-focused events, including all logistics and follow-up
- Building and maintaining marketplace listings, product demos, and co-branded marketing materials
- Creating internal enablement programs to help Yardstik's sales team and partners understand integration opportunities
- Measuring and reporting on partner engagement program performance and pipeline impact
- Serving as the primary point of contact between Yardstik and partner organizations, coordinating across both companies
You will be expected to transform incoming partner requests into scalable, repeatable programs that generate qualified opportunities and accelerate deal cycles. Success is measured by new pipeline created through partners and reduced sales cycles on partner-influenced deals.
The role requires 2+ years of partner, channel, or alliance marketing experience at a B2B software company. You should be comfortable with event logistics, confident presenting to partner sales teams, and skilled at writing and building marketing campaigns. The ideal candidate moves fast, takes ownership, and thrives in cross-company collaboration.
Yardstik offers a hybrid work environment based in downtown Minneapolis, competitive compensation, unlimited PTO, and a supportive team culture focused on meaningful impact.
