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Anthropic is seeking a Partner Marketing Manager to build and scale partner marketing initiatives with major cloud partners. In this role, you will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through cloud partnerships like AWS, GCP, and Azure.
Key responsibilities include designing end-to-end go-to-market programs focused on enterprise customer acquisition; developing joint marketing campaigns targeting C-suite and senior decision-makers; building partner messaging frameworks and enablement materials (pitch decks, solution briefs, case studies, demo scripts); leading campaign execution across product marketing, demand generation, field marketing, and events teams; establishing joint business planning processes with partners including quarterly planning and success metrics; collaborating with partner sales teams on account-based marketing strategies; tracking and reporting on partner marketing performance including pipeline, influenced revenue, and campaign ROI; representing Anthropic at partner events and industry conferences; and building scalable processes and playbooks for replication across the partner ecosystem.
You will be a key connector between Anthropic's partner organization and marketing teams, balancing strategic relationship-building with flawless execution. The role requires someone who can think long-term about partner relationships while rolling up their sleeves on campaigns, events, and programs, and who can measure marketing impact against clear business outcomes.
Required qualifications include deep expertise building and executing partner marketing programs with hyperscaler partners; strong understanding of enterprise buyer journeys and C-level marketing; ability to develop compelling joint value propositions; proven ability to manage complex cross-functional initiatives; excellent relationship-building skills with partner teams; strong organizational and detail-oriented approach; excellent written and verbal communication skills; data-driven mindset with comfort tracking metrics and optimizing based on results; ability to thrive in fast-paced, high-growth environments; and genuine interest in responsible AI adoption.
Preferred experience includes background in AI/ML industry or AI-powered products; B2B SaaS partner marketing in developer tools, data platforms, or enterprise software; marketplace program experience (AWS, GCP, Azure Marketplace); track record launching new partner programs; experience marketing to both technical and business audiences; understanding of enterprise AI use cases; familiarity with marketing automation, CRM, and partner relationship management tools; and success in high-growth startup environments.
