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Factory is seeking a founding Partner Marketing Manager to build and scale partner go-to-market strategy from the ground up. This is a foundational role where you will own the complete partner marketing motion, including strategy, execution, budget, and reporting.
Key responsibilities include:
- Develop and execute Factory's partner marketing strategy, driving co-marketed campaigns and events that generate measurable partner-sourced and partner-influenced pipeline
- Build co-marketing motions across diverse partner types: cloud providers, foundation model providers, systems integrators, and strategic AI/technology partners
- Create joint marketing plans with strategic partners, translating combined value into joint positioning and multi-channel campaigns
- Launch end-to-end joint programs including executive dinners, roadshows, webinars, co-hosted events, and third-party conference activations
- Develop partner enablement materials (pitch decks, positioning guides, solution briefs) to empower partners and field teams
- Own and optimize the MDF (Marketing Development Funds) operating model, including intake, prioritization, budget allocation, and ROI tracking
- Coordinate partner presence at flagship events (AWS re:Invent, etc.), advising on messaging and audience targeting
- Build attribution frameworks and reporting to measure partner-sourced pipeline and program performance
- Collaborate cross-functionally with Partnerships, Product Marketing, and Field Marketing teams
- Leverage AI and automation to improve partner engagement, campaign execution, and operational efficiency
You will work closely with Partner Sales to identify strategic partners, align on target account lists, and ensure partners actively source and engage priority accounts. This role is both strategic and hands-on—you will own planning and reporting while also executing campaigns and events yourself.
