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Lago is seeking an experienced Meta Ads Specialist to join their automation/workflow software team. This is a full-time remote role (Monday–Friday, 9 AM–5 PM CST) managing paid social advertising campaigns for a diverse client base.
You will be responsible for developing, managing, and optimizing Facebook ad campaigns across 25+ client accounts. Key responsibilities include:
**Campaign Development & Management**
- Create and manage advertising campaigns using Facebook Ads Manager
- Manage 25+ ad accounts with optimal structure and performance
- Develop compelling ad creatives, copywriting, and image selection
**Performance Analysis & Reporting**
- Analyze campaign performance data and drive improvements
- Present detailed performance reports to clients
- Provide data-driven recommendations for optimization
**Client Collaboration**
- Work directly with clients to align campaign goals, audiences, and budgets
- Ensure quality assurance for ads, targeting accuracy, and landing page links
- Boost organic content on client pages
**Meta Pixel Implementation & Tracking**
- Install and configure Meta Pixels on websites and applications via Google Tag Manager (GTM)
- Troubleshoot Meta Pixel functionality and data discrepancies
- Define and set up custom conversions to track user actions
- Develop and manage custom audiences based on pixel data
**Staying Current & Internal Collaboration**
- Stay updated with Meta's advertising practices and platform updates
- Collaborate with internal marketing and development teams
- Work with the creative team on ad development
The ideal candidate is results-driven, comfortable in client-facing roles, and skilled at presenting campaign results and strategies effectively.
**Requirements**
- 3–4 years of Facebook advertising campaign management experience
- Expertise in Facebook Ads Manager and Meta Business Suite
- Experience managing Meta Ads for multiple clients
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
- Strong project management and attention to detail
- Analytical skills for data-driven recommendations
- Excellent communication skills for client interactions
- Experience running video ads
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus
**Additional Skills (Preferred)**
- Media buying, planning, and creative strategy on Meta platforms
- Proficiency in HubSpot or similar CRMs
- Knowledge of Asana or similar project management software
- Experience with Canva for creative development
- Copywriting and editing skills
