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Salary: USD 80,000 - 90,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently. The company unifies identity, intelligence, and omnichannel activation into a single platform powered by one of the industry's largest proprietary databases and AI.
As a Paid Search Manager, you will lead day-to-day delivery of assigned client accounts, translating client goals into paid search channel plans and ensuring campaign performance aligns with KPIs. This role combines hands-on platform expertise, client communication, and performance analysis.
Key responsibilities include:
**Client Strategy:** Translate client goals into paid search channel plans covering budgets, targeting approach, measurement plans, and testing roadmaps. Identify opportunities across campaign types, automation, and audience strategy, and move them into action.
**Campaign Management & Execution:** Lead day-to-day account delivery by setting weekly priorities, managing pacing, and ensuring alignment to KPIs. Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360 while maintaining strong account structure and platform hygiene. Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity. Drive structured optimization plans including budget shifts, bidding adjustments, and documented learnings.
**Team Collaboration:** Collaborate with internal teams to ensure campaign execution aligns with client objectives. Manage day-to-day tasks using the team's project management platform.
**Analysis & Reporting:** Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations connecting platform performance to client objectives. Translate performance data into actionable insights, articulate drivers behind results, and proactively surface risks and opportunities. Maintain accurate, consistent, and timely reporting with clear ownership of validation, pacing, and delivery status.
The role can be remote or hybrid depending on location (NYC, Nashville, LA, San Francisco, Miami).
**Requirements:**
- 4+ years of relevant paid search experience
- Hands-on experience managing large monthly campaign budgets and complex paid search account structures
- Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
- Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes
**Preferred (not required):**
- Experience with Google Shopping, Demand Gen, and Performance Max
- Experience with Microsoft Ads, SA360, and Google Analytics
