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Polymarket is the world's largest prediction market platform, enabling users to trade on outcomes across politics, economics, sports, culture, and current affairs. The platform traded $21B in 2026 and is positioned as an alternative news source.
The Paid Search Manager owns the full paid search and app marketing funnel end-to-end, reporting to the Growth team. This role has direct accountability for customer acquisition cost (CAC), lifetime value (LTV), payback period, and incremental revenue across Google Search, Performance Max, Demand Gen, YouTube, UAC, and Apple Search Ads.
Key responsibilities include:
- Building and maintaining scalable account architecture covering campaign structure, bid strategy, budget pacing, negative keyword hygiene, and audience signals across web and app
- Continuous keyword and query mining, including competitor conquesting, brand defense, and category expansion
- Owning the full measurement layer: conversion tracking, MMP integration, SKAdNetwork/AEM setup, and incrementality testing to distinguish captured from created demand
- Allocating large budgets across campaign types, devices, geos, and platforms based on marginal return analysis
- Forecasting and reporting to enable rapid leadership decision-making
- Partnering with creative teams on ad copy, extensions, video assets, and landing page optimization
- Testing new platform features, campaign types, and bidding products with a clear framework for evaluation
The ideal candidate has 5+ years of hands-on paid search or app marketing experience, preferably in consumer tech, fintech, or high-growth startups. Deep expertise required in Google Ads (Search, Performance Max, Demand Gen, YouTube, UAC) and Apple Search Ads, including scaled budget management and bid strategy. Must demonstrate full-channel ownership experience, cross-environment buying (web and mobile app), and strong analytical skills in attribution modeling, incrementality testing, and geo experiments. Experience with regulated ad categories (fintech, crypto, financial products) is a plus, as is proficiency with Google Ads scripts/API, background in trading/crypto/sports betting, or experience running integrated paid search and paid social programs.
