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Salary: USD 97,500 - 125,000 / annual
Flock Safety is seeking a Paid Media Manager to own full-funnel digital advertising strategy across their Law Enforcement, Commercial, and Community Safety verticals. This role focuses on executing and optimizing paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms, with emphasis on audience segmentation and long-cycle B2B purchasing journeys.
Key responsibilities include developing audience segmentation strategies aligned to buyer personas and sales stages, managing daily campaign operations (bid strategy, budget pacing, exclusion lists, conversion tracking), and establishing structured testing frameworks across creative formats and placements. You will partner closely with brand and creative teams to develop channel-specific creative briefs that translate audience insights into high-performing assets, and build scalable reporting processes that translate full-funnel performance data into actionable recommendations for leadership.
This is not a bottom-of-funnel demand capture role—you will build comprehensive full-funnel strategies supporting complex B2B sales cycles. You will proactively evaluate emerging channels, test new formats, and bring data-backed recommendations for new investments. The role requires active partnership with creative and brand teams to shape campaign assets.
Required experience includes hands-on management of B2B paid media budgets across Meta, LinkedIn, and Google with deep understanding of advanced bidding and targeting strategies. You should have a proven track record building and executing structured testing frameworks with documented hypotheses and clear performance measurement. Strong creative briefing capability is essential—ability to translate campaign objectives into clear direction for static, video, and lead-generation formats. Analytical proficiency to interpret full-funnel performance data and communicate it in business language to sales and marketing leadership is critical. Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.
Flock Safety has over $1B in funding and 1,700 employees supporting over 1 million criminal investigations annually and locating 10,000+ missing people yearly. The company prioritizes safety technology across law enforcement, commercial, and community sectors.
