SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 90,000 - 110,000 / annual
FirmPilot is seeking a Paid Media Manager to lead Google Ads strategy across a portfolio of law firm clients. This role focuses primarily on Google Search campaigns in highly competitive legal markets where precision, data-driven optimization, and ROI matter most.
Key Responsibilities:
- Build, launch, and optimize Google Search campaigns designed to generate qualified leads and signed cases
- Develop scalable campaign structures, keyword strategies, audience targeting, bidding strategies, and account architecture aligned with client business goals
- Analyze Quality Score, Auction Insights, search terms, and competitor activity to identify optimization opportunities
- Continuously improve campaigns through keyword expansion, negative keyword management, ad testing, audience segmentation, and bid optimization
- Implement and maintain offline conversion tracking that connects signed cases back to Google Ads
- Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager, Google Analytics 4, CRM platforms, and reporting tools
- Build business-outcome-focused reporting that guides optimization decisions
- Manage media budgets across a portfolio of client accounts with focus on ROI maximization
- Forecast monthly spend, lead volume, and performance trends; identify scaling opportunities
- Serve as strategic paid media advisor for assigned clients, presenting performance and growth opportunities
- Collaborate with SEO, content, creative, and client success teams
Required Qualifications:
- 5+ years managing Google Ads campaigns with strong lead generation focus
- Experience managing high-budget, highly competitive search campaigns
- Deep understanding of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking
- Experience implementing offline conversion tracking and value-based bidding strategies
- Strong grasp of Quality Score, Auction Insights, bidding strategies, audience targeting, campaign structure, and search intent
- Experience using AI to improve campaign creation, optimization, reporting, and analysis
- Strong analytical, problem-solving, and decision-making skills
- Excellent communication and client presentation skills
Preferred Experience:
- Managing paid media for law firms or local service businesses
- Building automated CRM-to-Google Ads conversion workflows using Zapier or similar platforms
- Landing page performance auditing and optimization
- Meta Ads and Local Services Ads experience
- Performance Max and value-based bidding strategies for lead generation
The ideal candidate is analytical, curious, and data-driven—someone who understands that every optimization should improve business outcomes, not just vanity metrics. They embrace AI as a competitive advantage and consistently seek new ways to improve lead quality, efficiency, and ROAS.
