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Filson, a heritage outdoor apparel and gear company founded in 1897, is seeking a Paid Media Manager to drive business growth through paid media channels. In this role, you will own the full-funnel paid media strategy and execution, partnering closely with the Director of Marketing to shape a comprehensive media approach across online and offline channels.
Key responsibilities include:
• Define and own the Performance Marketing agenda in partnership with the Director of Marketing and external agency partners, establishing accountability to business-level and channel-level targets including ROAS, CAC, and CPP.
• Develop and execute full-funnel paid media strategies that maximize media investment and drive growth across the entire customer journey.
• Serve as the primary point of accountability for Filson's media agency relationship, monitoring daily performance, identifying insights and optimization opportunities across channels, audiences, and creative.
• Work cross-functionally with Creative, Merchandising, Social Media, Ecommerce, and Retail teams to develop and execute cohesive paid media campaigns.
• Conduct data analysis and seasonal planning to continuously improve Filson's media strategy and drive measurable business results.
• Identify and capitalize on emerging opportunities in the evolving paid media landscape.
You will combine agency management, strategic planning, data analysis, and creative thinking to optimize performance. The ideal candidate brings deep full-funnel paid media experience, strong knowledge of current platforms and channels, and the ability to drive measurable results while collaborating effectively across functions. This is a key marketing role at a company with a 125+ year legacy and startup mentality.
