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Wise is seeking a data-driven Paid Audio Senior Manager to join the NYC team and scale advertising activity across the global podcast and streaming landscape. This role combines direct relationship management with audio networks and platforms alongside a strong focus on leveraging automated, targetable, and scalable ad buying solutions.
You will own and develop advertising partnerships with major audio platforms including Spotify, iHeartMedia, Acast, Audacy, and others, using their proprietary technology to drive efficient, high-volume, and sustainable customer acquisition.
Key responsibilities include:
Scalable Audio Strategy & Execution: Define the roadmap for direct-automated audio buying, focusing on platforms that enable rapid scaling and precise audience targeting. Own end-to-end management of self-serve platforms like Spotify Ads Manager and direct automated solutions from major networks. Structure and execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal technology to target key audiences across entire portfolios.
Optimization & Programmatic-Direct: Move beyond show-level buying to prioritize audience-level buying, utilizing first-party and third-party data to reach Wise customers wherever they listen. Manage real-time optimizations, creative rotation, and frequency caps for campaigns across multiple streaming and podcast environments. Negotiate programmatic guaranteed deals that maintain efficiency while bypassing open exchanges.
Performance & Attribution: Apply a data-first approach to measure automated audio ad success, closely monitoring CVR, CPA, customer LTV, and contribution margin. Partner with Analytics and Marketing Platform teams to integrate platform-specific UI data with Wise's internal attribution models. Design and execute robust test-and-learn strategies, including creative A/B testing, audience and targeting testing, and contextual alignment testing.
Wise is a global fintech company on a mission to make international money movement easier and more affordable. The company values diversity, equity, and inclusion, with an international team celebrating different perspectives.
