SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 120,000 - 130,000 / annual
Prose is seeking a Paid Acquisition Manager to join the Growth Marketing team, reporting to the Senior Director of Acquisition Marketing. You will own paid acquisition strategy across Meta and AppLovin, setting direction, account structure, and measurement while building Pinterest and TikTok into meaningful channels. The role focuses on acquiring customers for Prose's custom, made-to-order hair and skincare products powered by the proprietary Singular AI platform.
Key responsibilities include owning Meta acquisition performance across haircare and skincare business lines, managing CPA targets while scaling volume, and structuring AppLovin's growth with hands-on involvement. You'll establish Pinterest and TikTok as reliable acquisition channels with clear measurement frameworks. The role requires developing and evolving paid acquisition strategy across all platforms, evaluating new channels, and aligning campaigns with broader marketing, creative, brand, and lifecycle teams.
You will own analytical tools and methodologies for evaluating campaign effectiveness, interpret performance data to guide spend decisions, and produce weekly and monthly reporting. Design and execute A/B testing roadmaps across the conversion funnel—creative, audiences, landing pages, consultation completion, and checkout—translating results into clear recommendations. Partner with Creative Strategy to brief, produce, and iterate on high-performing ad creative, using audience segmentation and testing to identify winners across both product categories.
Additional responsibilities include managing relationships with media partners, holding them accountable to acquisition results and efficiency, and managing and developing a Paid Social Associate through clear priorities, consistent 1:1s, and coaching.
Required qualifications: 4+ years hands-on paid acquisition or growth marketing experience, ideally at a DTC or subscription brand. Deep, hands-on Meta Ads Manager experience with authority to set strategy and account structure, including purchase- and value-optimized campaigns. Demonstrated experience owning acquisition strategy for an app or programmatic channel (AppLovin or similar DSP) is required; direct AppLovin experience is a strong plus. Strong analytical skills with comfort owning measurement, interpreting data, and translating it into spend decisions. Testing mindset with bias toward action, forming hypotheses and running disciplined experiments. Active daily use of AI tools in current workflow for analysis, reporting, research, or creative thinking. Strong cross-functional collaboration skills with Creative, Brand, Analytics, and Lifecycle teams. Pinterest and TikTok experience is a plus, as is familiarity with Haus and Northbeam.
