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Salary: USD 75,000 - 75,000 / annual
WelbeHealth is seeking an Outreach Specialist to join the Marketing, Outreach, & Enrollment (MOE) team. This role is central to driving enrollment success for WelbeHealth's PACE (Programs of All-Inclusive Care for the Elderly) model, which serves vulnerable seniors by providing integrated health plan and provider services, enabling participants to age safely in their homes.
The Outreach Specialist will build and maintain relationships within the community, generate qualified referrals, and guide prospective participants into the PACE program. Unlike traditional sales roles, this position emphasizes mission-driven work focused on connecting seniors with life-changing care rather than high-pressure selling. You'll engage directly with seniors, caregivers, and community partners through events, local organizations, and face-to-face outreach.
Key responsibilities include:
- Coordinate and execute outreach and engagement activities in assigned communities
- Identify collaboration opportunities with community organizations (senior centers, assisted living facilities, food banks, churches, etc.) to generate qualified leads
- Establish and maintain relationships with community leaders and referral sources
- Develop and implement monthly marketing plans to achieve enrollment metrics in partnership with the MOE Director
- Provide education about WelbeHealth's services to community referral sources
Required qualifications:
- Bachelor's degree in marketing or health care administration (preferred)
- Minimum one year of sales and marketing experience
- Minimum one year in healthcare or senior care setting (preferred)
- Outside sales experience (preferred)
- Ability to obtain DHCS training and marketing representative certification within 30 days of hire
- Technology proficiency (Salesforce, Athena, or similar platforms)
WelbeHealth offers competitive compensation with base salary plus bonus, 401(k) match, comprehensive healthcare coverage (medical, dental, vision), 17 days PTO, 12 observed holidays, 6 sick days, and additional benefits. COVID-19 vaccination required.
