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Unison is seeking an Organic Growth Manager to own the strategy and execution of how homeowners discover the company through organic channels—search, AI answer engines, the website, blog, and organic social media. This is a senior individual contributor role with direct impact on lead volume for Unison's Equity Sharing Agreement (ESA) product.
Key responsibilities include:
**Organic Search & AI Visibility**
Own the organic search strategy for unison.com, from keyword and topic research through rankings, traffic, and conversion metrics. Build Unison's presence in AI answer engines (Google AI Overviews, ChatGPT, Perplexity) through structured content, schema optimization, entity optimization, and citation strategy. Track how often Unison appears in AI-generated answers. Lead technical SEO initiatives with web and engineering partners, including site architecture, internal linking, indexation, page speed, metadata, and schema review before pages publish in Webflow. Build off-site authority through link acquisition and SEO review of PR-placed articles.
**Website, Content & Organic Social**
Own the blog and resource center calendar, including home equity education, product explainers, and competitor comparisons. Brief and edit writers for search intent and compliance. Refresh, consolidate, or redirect declining and overlapping content. Partner with paid media on landing pages and run A/B and conversion tests to turn organic visitors into leads. Distribute web and blog content through organic social in partnership with communications, with consistent tagging to measure organic separately from paid.
**Measurement & Collaboration**
Report on organic KPIs including traffic, rankings, AI citations, leads, and application submits using GA4, Google Search Console, Semrush, and Looker Studio. Work with affiliate, CRM, and analytics teams to resolve attribution questions across channels. Present monthly marketing updates to the Omaha sales team and serve as an on-site point of contact for marketing. Route all content through legal and compliance review and manage SEO and content contractors.
This is a hybrid position requiring 3 full days (Tuesday–Thursday) in the Omaha, NE office.
**Requirements:**
- 4+ years of experience in SEO or organic growth, with a track record of growing organic traffic and conversions, not just rankings
- Experience in mortgage, lending, financial services, fintech, or another regulated industry strongly preferred
- Hands-on technical SEO skills, including schema, crawling and indexation, with working knowledge of HTML and CSS (Webflow experience is a plus)
- Working knowledge of answer engine optimization (AEO) and how large language models find and cite content
- Strong writing and editing skills; ability to brief content and work within compliance guardrails
- Proficiency with GA4, Google Search Console, Semrush or Ahrefs, and Looker Studio, plus experience with A/B testing and using AI tools with sound human review
- Bachelor's degree in marketing, communications, business, or a related field, OR equivalent experience
