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Jerry is a 5M+ customer insurance and automotive services platform that has scaled revenue 70x since 2019 and achieved profitability in early 2024. The company is now expanding beyond search-based discovery into Answer Engine Optimization (AEO) — ensuring Jerry's content appears in ChatGPT, Claude, Perplexity, and Gemini responses.
As Organic Growth Lead, you will own Jerry's content strategy and execution across SEO and AEO channels. You'll lead a small team (one direct report, AI agents, and freelance contributors) and be accountable for both traffic targets and customer acquisition metrics tied directly to revenue impact.
Key responsibilities include:
- Building and optimizing content for Google search and LLM-based answer engines, focusing on insurance, maintenance, and repair topics. You'll research how AI answer engines surface information and structure Jerry's content to rank and earn citations.
- Owning the editorial roadmap across jerry.ai and external platforms, setting what gets published, where, and why — with organic traffic and CAC targets attached.
- Designing and operating an AI-native content production pipeline: brief → AI draft → human edit → QA → publish. You'll establish quality controls, drift metrics, and decide where humans stay in the loop as volume scales.
- Setting and enforcing editorial standards for insurance and financial content, which carries zero-tolerance accuracy requirements. Every factual claim must be sourced; every edge case verified. You'll build the infrastructure for named authors, transparent review processes, and credibility at scale.
You bring editorial taste and an eye for writing that works for both humans and LLMs. You're an LLM power user who can draft, research, synthesize, and automate at scale. You have an insatiable desire to learn rapidly evolving domains (answer engines, content discovery, AI-powered production). You hold a bachelor's degree and are passionate about building systems that combine AI efficiency with human judgment for high-stakes financial content.
