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Jerry is a 5M+ customer insurance and automotive services platform that has scaled revenue 70x since 2019 and achieved profitability in early 2024. The company is now expanding beyond search engine optimization to dominate answer engine optimization (AEO) — ensuring Jerry appears in AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity when customers seek insurance, maintenance, or repair guidance.
As Organic Growth Lead, you will build and lead Jerry's content strategy and production system across jerry.ai and external platforms. You'll own the editorial engine that drives customer discovery through both traditional SEO and emerging AEO channels, managing one direct report, AI agents, and a freelance content bench.
Key responsibilities include: designing and operating an AI-native content production pipeline (brief → AI draft → human edit → QA → publish) with rigorous quality controls; building content that ranks on Google and earns citations in LLMs; setting editorial standards and credibility infrastructure for YMYL (Your Money, Your Life) financial content where accuracy is non-negotiable; tracking Jerry's visibility across search and AI answer engines and closing gaps; and owning organic traffic and customer acquisition targets that directly impact revenue.
You will set the bar through your own editorial work, make judgment calls on where AI handles drafting versus where humans must stay in the loop, and defend resource allocation for content initiatives. The role demands mastery of rapidly evolving discovery landscapes, deep LLM fluency, and an insatiable appetite for learning how answer engines evaluate and surface information.
Jerry operates with a lean team structure and metrics focused on customer conversion, not vanity metrics. You'll design systems that scale content output while maintaining zero-tolerance accuracy standards for insurance and financing claims — every factual assertion must be sourced, every edge case verified, and every piece of content carry genuine human editorial judgment.
