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Plaid is a fintech infrastructure company that powers financial connectivity for millions of users and thousands of developers globally. The company operates a network covering 12,000 financial institutions across the US, Canada, UK, and Europe, enabling companies like Venmo, SoFi, and major Fortune 500 firms to build innovative financial products.
As a New Business Associate based in the London office, you will drive growth for Plaid across the UK and EU markets by generating high-quality sales pipeline. You will identify and engage prospective customers in key segments, conducting account research and developing strategic outreach cadences. Working closely with Account Executives, you will design account engagement strategies, map organizations, and build personalized outreach campaigns across multiple channels to open doors with exciting fintech companies in the region.
Key responsibilities include:
- Driving high-quality meetings that convert into qualified sales opportunities
- Conducting thorough account research and developing strategic outreach cadences
- Collaborating with AEs to build and execute comprehensive account plans
- Managing pipeline progress through Salesforce and internal tools
- Supporting go-to-market strategy for UK and EU prospects
- Contributing to outbound campaign development in partnership with Marketing
- Participating in team initiatives including onboarding and operational projects
- Nurturing early-stage and dormant opportunities to drive incremental pipeline
You should have strong communication skills, demonstrated drive and resilience, and some experience in a client-facing or commercial role (sales, customer success, partnerships, consulting, or equivalent). Comfort in high-ownership, high-expectation environments and curiosity about fintech, APIs, and financial infrastructure are essential. Experience in outbound sales development or working with complex products in target-oriented roles is a plus. This is an ideal role for someone curious and driven who thrives in fast-paced environments with high standards.
