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Hinge Health is seeking a Mid Market Business Development Representative to build the top-of-funnel engine for their Mid Market segment. You'll generate qualified pipeline through thoughtful outbound prospecting, timely inbound follow-up, and partnership with sales leaders, helping prospective clients understand how Hinge Health's digital musculoskeletal (MSK) solution improves outcomes, reduces costs, and transforms member experiences.
In your first three months, you'll ramp on Hinge Health's product, value proposition, and Mid Market ideal customer profile while completing onboarding for Salesforce and sales engagement tools. You'll execute outbound sequences via calls, email, and LinkedIn against defined Mid Market accounts to generate discovery meetings, and take ownership of inbound and demo-request follow-up to convert interest into qualified meetings.
By six months, you'll consistently hit or exceed monthly meeting and pipeline creation targets through multi-channel, personalized outreach. You'll partner closely with Regional Vice Presidents of Sales on account plans, discovery call creation, and smooth opportunity handoff into the sales cycle. You'll conduct account and industry research to uncover prospect nuances and tailor messaging to improve connection rates.
Within your first year, you'll become a trusted partner to Sales and Marketing in refining Mid Market prospecting strategy, messaging, and sequencing based on field insights. You'll maintain high-quality Salesforce hygiene and reliable coordination across sellers to support accurate forecasting. You'll help educate prospective clients on Hinge Health's impact through clear, value-driven conversations.
You are goal-oriented and energized by building pipeline through disciplined, high-quality outreach. You embody effective communication, are a learn-it-all eager to experiment with new messaging and AI-assisted research, and bring hustle and accountability to hit targets creatively and ethically. You collaborate across Sales, Marketing, and Operations to improve processes and support team success.
Required: Bachelor's degree in business administration, marketing, or related field (or equivalent experience); 2+ years in sales, sales support, SDR, or BDR roles with working knowledge of B2B sales processes; 2+ years hands-on experience with Salesforce or similar CRM and modern prospecting tools (Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, etc.).
Preferred: Experience prospecting into healthcare, digital health, or complex B2B buying environments; familiarity with account-based marketing and sales enablement platforms; strong research instincts using AI prompts; demonstrated coachability and creativity in personalized outreach.
