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Global Technology Services, a rapidly expanding technology services organization based in Medellín, Colombia, is seeking a Mid Level Marketing Specialist to join their team in Bucaramanga. The company serves the entertainment, financial, and logistics sectors with software development and IT services across Latin America, the Philippines, and the United States.
This role is a versatile marketing position supporting both B2B and direct-to-consumer (DTC) business lines. You will execute hands-on campaign management across multiple channels while working within established brand guidelines, compliance parameters, and defined budgets.
Key responsibilities include managing Google Ads campaigns (approximately $2,000 monthly budget), developing keyword strategies, bid management, and monthly performance reporting. You will design and manage landing pages and email campaigns in HubSpot, build marketing automations, manage audience segments and contact lists, and maintain data hygiene across the platform. The role involves creating marketing collateral in Canva (sell sheets, one-pagers, social graphics, presentations) and providing light design support in Adobe InDesign.
You will manage organic and paid social media campaigns, write social captions based on approved content calendars, coordinate influencer relationships, and perform basic WordPress page-builder updates and SEO optimization (metadata, heading structure, alt text, URL slugs, redirects). You'll use Google Search Console to support website and search performance activities, embed HubSpot forms and CTAs via HTML blocks, and support a WooCommerce-to-Shopify migration project including catalog migration, checkout configuration, SEO preservation, QA, and post-launch activities.
Required experience includes junior-to-mid-level digital marketing or campaign execution background, hands-on Google Ads proficiency, practical HubSpot experience across multiple functions, Canva design skills, basic Adobe InDesign familiarity, organic and paid social media management, WordPress page-builder knowledge, foundational SEO understanding, Google Search Console familiarity, and experience with WooCommerce/Shopify migrations. You must demonstrate strong organizational and time-management skills, ability to manage multiple campaigns and priorities simultaneously, detail-oriented approach to content and compliance, strong written communication, analytical mindset for campaign optimization, proactive problem-solving, and collaboration across marketing, sales, creative, and business teams.
