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Lago is seeking an experienced Meta Ads Specialist to join their remote team based in Eastern Europe. This role focuses on creating, managing, and optimizing advertising campaigns across a diverse client base using Facebook Ads Manager and the Meta Business Suite.
Key Responsibilities:
- Develop and manage advertising campaigns using Facebook Ads Manager, overseeing 25+ ad accounts with optimal structure and performance
- Create compelling ad creatives including copywriting and image selection
- Analyze performance data and present detailed campaign performance reports to clients with data-driven recommendations
- Collaborate with clients to align campaign goals, audiences, and budgets
- Install, configure, and troubleshoot Meta Pixels on websites and applications via Google Tag Manager (GTM)
- Define and set up custom conversions to track specific user actions
- Develop and manage custom audiences based on pixel data for targeted marketing campaigns
- Stay updated with Meta's advertising practices and implement new strategies and tools
- Collaborate internally with marketing and development teams to ensure seamless integration
- Work closely with the creative team for ad creative development
- Boost organic content on client pages
- Ensure quality assurance for ads, targeting accuracy, and correct landing page links
The role operates Monday-Friday, 9AM-5PM CST (US hours), and requires comfort in client-facing roles with regular interaction, needs assessment, and strategy presentation.
Requirements:
- 3-4 years of agency experience managing 20+ accounts
- 3-4 years of copywriting and creative ad creation
- 3-4 years of experience with Facebook Ads Manager
- Comfortable in client-facing roles
- Expertise in Facebook Ads Manager and Meta Business Suite
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
- Strong project management and attention to detail
- Analytical skills for data-driven campaign recommendations
- Excellent communication skills for effective client interactions
- Experience running video ads
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus
Additional Desired Skills:
- Media buying, planning, and creative strategy on Meta platforms
- Proficiency in HubSpot or similar CRMs
- Knowledge of Asana or similar project management software
- Experience with Canva for creative development
- Copywriting and editing skills
