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Attention Arc is a modern media agency seeking a Media Planner to join the Planning team. In this role, you will design strategic media frameworks that guide campaign strategy, execution, and impact delivery.
Key Responsibilities:
Strategic Media Planning & Stewardship: Develop intentional media plans connecting client goals, audience insights, and performance outcomes. Select and justify tactics across channels, demonstrating how touchpoints work together to attract, resonate, and convert. Steward plans from development through activation, ensuring accuracy and alignment. Monitor campaign performance and proactively optimize based on insights and performance thresholds.
Insight Development & Research: Request, interpret, and apply research, Nielsen data, and competitive intelligence to inform strategic recommendations. Identify meaningful patterns and emerging opportunities. Translate data into simple, actionable guidance.
Ownership of Media Process & Operations: Oversee data setup and campaign structure across agency systems. Review and verify data and deliverables from Associate Media Planners. Partner with buying and broadcast teams to ensure flawless execution. Complete Authorization to Buy (ATB) forms in alignment with approved plans.
Reporting, Collaboration & Communication: Pull and communicate daily/weekly media performance insights clearly. Recommend thoughtful buy management adjustments. Work seamlessly across planning, buying, research, analytics, project management, and account service. Assist in resolving invoice discrepancies.
You will balance technical expertise with curiosity, independence with collaboration, and clarity with empathy. The role requires guiding and supporting Associate Media Planners with care and accountability.
Requirements:
- Strong understanding of media channels, planning fundamentals, and performance metrics
- Fluency in Nielsen, media math, and core research tools
- Ability to interpret data and translate insights into strategic, actionable recommendations
- Confidence managing multiple projects with accuracy and follow-through
- Clear, kind, and direct communication skills
- Collaborative approach grounded in openness, trust, and cross-functional partnership
- Commitment to continuous learning and strengthening your craft
- Experience guiding, reviewing, and supporting the work of Associate Media Planners
