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Replit is seeking a Media Manager to own and direct the company's paid media program across TV, CTV, online video, out-of-home, audio, social, and search channels. This is a strategic leadership role reporting to the VP of Marketing, where you'll serve as the primary internal owner of media investment and the connective tissue between brand, growth, and agency partners.
You will not execute in ad platforms yourself; instead, you'll direct external media agencies, pressure-test their plans, steward multi-million dollar budgets, and hold every dollar accountable for business results. Key responsibilities include: leading agency partnerships and setting strategy direction through briefs, planning cycles, and QBRs; interrogating and challenging agency recommendations across all channels to catch weak rationale and budget misallocations; owning media budget pacing, forecasting, and mid-flight reallocation in partnership with Finance; defining campaign KPIs and measurement frameworks including incrementality testing and marketing mix modeling; and translating campaign performance into actionable recommendations for leadership.
You'll partner cross-functionally with Brand, Growth, Creative, Product Marketing, Social, and Comms to ensure media plans amplify broader marketing efforts. This role requires 5+ years of media planning and strategy experience either on the brand side managing agencies or at a media agency serving major consumer brands. You must demonstrate strong command of the full channel landscape, media measurement disciplines, analytical skills with Excel and raw campaign data, and stakeholder management across Finance, Analytics, Creative, and agency teams. The ideal candidate actively uses AI tools daily to speed up analysis, reporting, and planning work, and operates comfortably in ambiguity at speed. Bonus qualifications include experience at high-growth consumer tech or AI companies, agency-to-client-side transition experience, standing up media functions from scratch, OOH and cultural-moment buying experience, and active use of the Replit product.
