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Fanatics Betting & Gaming is seeking a Media Manager to own the execution and optimization of digital acquisition campaigns across programmatic channels and paid digital media. This role sits at the intersection of creative operations and performance analytics, requiring hands-on management of campaigns from setup through daily optimization and reporting.
Key responsibilities include managing programmatic campaigns across DSPs (Amazon DSP, The Trade Desk, Yahoo, DV360), conducting audience targeting and bid strategy optimization, and leading creative trafficking and asset management with internal and external partners. You will build comprehensive daily, weekly, and monthly performance reports that go beyond surface metrics to identify trends, diagnose inefficiencies, and surface actionable optimization opportunities. The role requires structured A/B testing across creatives, audiences, and bidding strategies to drive measurable CPA improvements.
You will maintain precise campaign setup and tracking standards using tools like Appsflyer and Campaign Manager to ensure attribution accuracy and data integrity. Cross-functional collaboration with internal teams is essential to align on campaign goals, measurement frameworks, messaging strategy, and testing roadmaps.
The ideal candidate has 3–5 years of hands-on digital media buying, user acquisition, or performance marketing experience, with direct programmatic buying expertise required. You must be deeply analytical, fluent in performance data interpretation, and capable of translating complex datasets into clear recommendations. Advanced Excel proficiency (complex formulas, pivot tables, data modeling) is essential; SQL knowledge is a plus. Experience with mobile app acquisition and MMPs (Appsflyer, Singular) is required. You bring exceptional attention to detail, organizational discipline, and the ability to manage multiple campaigns and partners simultaneously without sacrificing accuracy. A passion for sports, gaming, or the Fanatics brand is a plus.
