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Wonderful is seeking an experienced Regional Marketing Manager to build and scale the brand, ecosystem, and market presence across the UK and South Africa regions while contributing to global marketing strategy.
In this high-impact role, you will serve as the primary marketing leader in-region and act as a trusted business partner to the Regional General Manager. You will develop and execute regional marketing plans aligned to business objectives and revenue targets, owning the full customer lifecycle from awareness and demand generation through customer acquisition, expansion, advocacy, and retention.
Key responsibilities include:
- Developing and executing regional marketing strategy with alignment across awareness, demand generation, pipeline acceleration, customer marketing, advocacy, and retention
- Planning and delivering integrated marketing programs that drive brand awareness, demand generation, pipeline growth, and customer engagement
- Leading regional field marketing initiatives including executive engagement, flagship events, customer programs, ecosystem and partner marketing, PR, content, and strategic communications
- Partnering with leadership, GTM teams, and Central Marketing to execute regional go-to-market initiatives and support revenue growth
- Localizing global messaging, campaigns, and product positioning for regional enterprise audiences
- Developing and executing account-based marketing (ABM) programs targeting priority enterprise accounts
- Building relationships with customers, partners, analysts, media, and industry influencers
- Managing regional marketing budgets, agency relationships, and external vendors
- Measuring, analyzing, and reporting on marketing performance to optimize campaigns and maximize ROI
- Providing market intelligence, customer insights, and competitive feedback to shape regional and central strategy
You should have 8+ years of B2B enterprise marketing experience with strong background in field marketing and integrated demand generation. Proven experience partnering with senior business leaders to deliver measurable outcomes is essential. Hands-on expertise across field marketing, executive events, ABM, partner marketing, integrated campaigns, PR, content marketing, and communications is required. Experience in enterprise AI, SaaS, cloud, cybersecurity, or enterprise software is highly desirable. Strong analytical skills, excellent stakeholder management, and ability to operate in fast-paced, high-growth environments are critical.
