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Ashby is seeking a Marketing Strategy & Planning Manager to build and own the technical and analytical foundation for their marketing operations. As the dedicated marketing ops hire on the team, you'll report to the VP of Marketing and work closely with Revenue Operations to scale pipeline generation across Ashby's multi-product portfolio (ATS and Onboarding platforms).
Key responsibilities include implementing and maintaining robust campaign tracking systems with proper UTM parameter implementation and lead source attribution in HubSpot. You'll design and execute complex marketing automation workflows, build dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness, and deliver regular reports with data-driven insights to optimize performance.
You'll operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared priorities. You'll lead technical implementation of marketing initiatives, develop and maintain documentation for marketing operations processes, and train team members on marketing technology tools and best practices.
Data governance is critical: you'll develop frameworks to maintain high-quality marketing data, create segmentation strategies for targeted initiatives, ensure GDPR and CCPA compliance, and regularly audit systems for data integrity and security.
You'll act as the subject matter expert on lead management, automation rules, and the marketing tech stack. You'll collaborate with the Systems and Tooling team on improvements and evaluate new marketing technologies.
This is a hands-on, individual-contributor role with no team beneath you. You'll own the full technical stack end-to-end: tracking, automation, reporting, and compliance. The role is ideal for someone who enjoys diagnosing ambiguous problems, setting KPIs, and working across the full marketing operations landscape rather than focusing on a single channel.
Ashby is a Y Combinator-backed company growing over 100% YoY in revenue, serving customers like Snowflake, OpenAI, Shopify, Ramp, and Notion. You'll be joining during an active expansion phase with new products, segments, and channels.
