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Salary: USD 150,000 - 190,000 / annual
Notion is seeking a Marketing Strategy & Operations Manager to serve as the operational backbone of the marketing organization. This role is based in San Francisco (with New York as an alternative) and reports into the marketing leadership team.
You will own end-to-end campaign operations across Marketo, Customer.io, and Salesforce, including campaign templates, QA processes, and reusable architecture. Key responsibilities include establishing standardized processes for campaign execution, managing the Campaign object in SFDC with proper naming conventions and data hygiene, and overseeing email deliverability, sender reputation, and privacy compliance—with a focus on growing the EMEA marketable database.
On the lead management side, you'll define and refine MQL/MQA routing rules as the business evolves, debug routing issues to ensure leads flow to the right sales reps across regions, and monitor MQL/MQA volumes, conversion rates, and system health to proactively identify and resolve problems.
You'll work cross-functionally with Marketing, SDR leadership, RevOps, and agency partners across multiple regions (EMEA, AMER) to build scalable processes and tooling that increase pipeline throughput and campaign quality.
Required experience: 3+ years in marketing operations at a high-growth SaaS company with hands-on expertise in both lead management and campaign execution. You must have deep working knowledge of Marketo, Customer.io, and Salesforce—including building programs, routing rules, scoring models, and campaign architectures. Strong understanding of the lead lifecycle (MQL definitions, routing, attribution, sales handoff, funnel conversion) is essential. You're comfortable navigating cross-functional stakeholder alignment, understand email deliverability best practices and data privacy regulations, and have an analytical mindset for monitoring performance data and recommending improvements. Track record of maturing operational processes from scrappy to scalable, and experience working across multiple time zones.
Nice-to-haves: familiarity with Notion, experience with campaign reporting tools (Hex, Tableau), SQL comfort, and exposure to lifecycle or product-led growth marketing operations.
