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Fever is the world's leading tech platform for culture and live entertainment, operating in 55+ countries with 300M+ monthly users. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound to democratize access to live experiences.
As Marketing Strategy Manager, you will drive Fever's marketing strategy for the APAC region with full budget ownership for Chinese consumer marketing. This is a strategic leadership role requiring fluency in China's digital ecosystem—WeChat, Alipay Mini Programs, Douyin, Xiaohongshu, Tencent Ads, Bilibili, and ByteDance's Ocean Engine.
Key responsibilities include:
• Own end-to-end marketing strategy for APAC experiences, driving demand and long-term growth across a portfolio of high-impact events
• Develop scalable marketing strategies for exclusive experiences, including strategic partnerships (F1, Harry Potter) and Fever Originals adapted for local consumers
• Lead multi-channel digital marketing campaigns across APAC's core paid and organic ecosystem, ensuring strong ROI
• Collaborate with Business Strategy, Growth Marketing, and Product teams to analyze performance and define regional strategy
• Design and manage Fever's KOL/KOC and MCN strategy—identify, negotiate, and manage relationships with creators and Multi-Channel Networks across Xiaohongshu, Douyin, and WeChat
• Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine
• Serve as the commercial and strategic engine for APAC marketing, including support for high-impact global IP partnerships
You will unite cross-functional teams (Business Strategy, Growth, Creative, Product) with China-based agencies, KOL/MCN partners, and platform contacts to shape and evolve Fever's China marketing playbook. This role requires deep understanding of Chinese consumer behavior, platform dynamics, and data-driven marketing execution.
