SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Fever is the world's leading tech platform for culture and live entertainment, operating in 55+ countries with 300M+ monthly users. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound, and is backed by leading global investors.
As Marketing Strategy Manager, you will drive Fever's marketing strategy for the APAC region, with particular focus on China market expansion. You'll hold full budget ownership for Chinese consumer marketing activities and serve as the commercial and strategic engine behind growth initiatives, including high-impact global IP partnerships such as F1 and Harry Potter.
Key responsibilities include:
• Own end-to-end marketing strategy for APAC experiences, driving demand, visibility, and long-term growth across a diverse portfolio of high-impact events and experiences.
• Develop compelling, scalable marketing strategies for exclusive experiences in APAC, including strategic partner events and Fever Originals adapted for local consumers.
• Lead multi-channel digital marketing campaigns across APAC's core paid and organic ecosystem—WeChat, ByteDance's Ocean Engine (Douyin/Toutiao), Xiaohongshu, Baidu, Alipay Mini Programs, Bilibili, and Tencent Ads—ensuring consistent performance and strong ROI.
• Collaborate closely with Business Strategy, Growth Marketing, and Product teams to analyze performance data and refine marketing strategy for APAC, including surface strategy for WeChat and Alipay Mini Programs.
• Design and manage Fever's KOL/KOC and MCN strategy: identify, negotiate with, and manage relationships with Multi-Channel Networks and creators across Xiaohongshu, Douyin, and WeChat to drive cost-efficient user acquisition.
• Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine, leveraging advanced data analytics to maximize campaign effectiveness.
• Unite cross-functional teams (Business Strategy, Growth, Creative, Product) with China-based agencies, KOL/MCN partners, and platform contacts to shape and evolve Fever's China marketing playbook.
You'll need deep fluency in China's distinct digital ecosystem and Mandarin language proficiency to succeed in this role.
