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Fever is a global tech platform for culture and live entertainment, operating in 55+ countries with 300M+ monthly users. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound, and is backed by leading global investors.
As Marketing Strategy Manager for APAC, you will drive growth and market expansion across the Asia-Pacific region, with particular focus on China. You'll own end-to-end marketing strategy and full budget responsibility for Chinese consumer marketing activities, including support for high-impact global IP partnerships such as F1 and Harry Potter.
Key responsibilities include:
• Develop and execute comprehensive marketing strategies for APAC experiences, driving demand, visibility, and long-term growth across a diverse portfolio of premium events and experiences.
• Lead multi-channel digital marketing campaigns across China's unique digital ecosystem, including WeChat, Alipay Mini Programs, Douyin, Xiaohongshu, Tencent Ads, Bilibili, and ByteDance's Ocean Engine, ensuring strong ROI and consistent performance.
• Design and manage KOL/KOC and MCN (Multi-Channel Network) partnerships across Xiaohongshu, Douyin, and WeChat to drive cost-efficient user acquisition and engagement.
• Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine, leveraging advanced data analytics to maximize campaign effectiveness.
• Collaborate cross-functionally with Business Strategy, Growth Marketing, Product, and Creative teams to analyze performance data and refine APAC marketing strategy.
• Partner with China-based agencies, KOL/MCN networks, and platform contacts to shape and evolve Fever's China marketing playbook.
• Develop localized, scalable marketing strategies for exclusive experiences in APAC, adapting both strategic partner events and Fever Originals for local consumer preferences.
You'll serve as the commercial and strategic engine behind Fever's APAC expansion, blending deep fluency in China's distinct digital landscape with data-driven decision-making to drive audience growth and platform engagement.
