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Fever is a global tech platform for culture and live entertainment, operating in 55+ countries with 300M+ monthly users. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound to democratize access to cultural experiences.
As Marketing Strategy Manager for APAC, you will own end-to-end marketing strategy and full budget responsibility for Chinese consumer marketing activities. You'll drive growth for Fever's experience portfolio across the region, including high-impact global IP partnerships such as F1 and Harry Potter.
Key responsibilities include:
• Develop and execute comprehensive marketing strategies for APAC experiences, balancing demand generation, visibility, and long-term growth across a diverse portfolio.
• Lead multi-channel digital campaigns across China's unique ecosystem—WeChat, Alipay Mini Programs, Douyin, Xiaohongshu, Tencent Ads, Bilibili, and ByteDance's Ocean Engine—with focus on performance and ROI optimization.
• Design and manage KOL/KOC and MCN (Multi-Channel Network) partnerships across Xiaohongshu, Douyin, and WeChat to drive cost-efficient user acquisition.
• Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine, leveraging advanced data analytics.
• Collaborate cross-functionally with Business Strategy, Growth Marketing, Product, and Creative teams to analyze performance and refine APAC marketing strategy.
• Partner with China-based agencies, KOL/MCN networks, and platform contacts to shape and evolve Fever's China marketing playbook.
You'll combine deep fluency in China's digital landscape with data-driven decision-making to drive audience growth and engagement. This role requires strategic thinking, hands-on execution capability, and the ability to unite internal and external stakeholders around shared growth objectives.
