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Vay is a remote-driving mobility company operating the second-largest commercial driverless car fleet in the Western World. The company is live in Las Vegas with backing from Grab (up to $410M investment) and is scaling rapidly across the US and Europe.
You will own Vay's social media and content strategy end-to-end, acting as both strategic director and hands-on creator. This is a hybrid role combining social strategist, graphic designer, and content creator responsibilities.
Key responsibilities:
- Develop and execute social strategy across Instagram, TikTok, YouTube/Shorts, and X; define brand voice and visual identity; set growth targets for reach, engagement, and app installs/ride referrals
- Produce on-brand graphics, motion graphics, and templates for social campaigns and app store assets
- Plan, shoot, and edit short-form video and photography, including on-site work with the fleet in Las Vegas; write compelling copy that translates complex remote-driving concepts into engaging narratives
- Raise the creative quality bar across the company and support video production for other teams (LinkedIn, X, etc.)
- Monitor and manage social inboxes and comments daily
- Track performance metrics, measure organic acquisition impact, and iterate on high-performing content formats
This role is critical to Vay's mission: social is a primary channel for educating the public on remote driving technology and converting curiosity into app downloads and rides. You'll be the single owner ensuring consistent, on-brand storytelling as the company scales past 100K+ trips.
Requirements:
- 3+ years of relevant experience in social media and content creation, spanning both video and static formats
- Proven ability to plan, shoot, and edit short-form video and photography for social platforms
- Strong design skills producing on-brand graphics, motion, and templates (portfolio required)
- Experience owning social strategy, channel mix, and content calendars across Instagram, TikTok, and YouTube/Shorts
- Ability to translate complex or technical concepts into clear, engaging copy
- Comfortable raising creative standards and supporting other teams' video and content production
- Comfortable managing daily social inbox and comment engagement
- Measurement mindset: track reach, engagement, and tie content to acquisition impact
Nice to have:
- Experience marketing category-defining, trust-sensitive products (mobility, autonomous vehicles, hardware)
- Track record of growing organic following from early stage
- Comfortable being on camera and directing shoots on-site with a fleet
