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Wolt is a delivery platform operating in over 500 cities across 30 countries, expanding from food delivery to an "everything" app model. The company merged with DoorDash in 2022 and continues rapid global expansion.
As a Marketing Specialist, you will own end-to-end execution of user marketing campaigns across paid and owned channels, driving growth for restaurant, retail, and partner collaborations. You will be both strategist and executor—responsible for developing campaign offerings, defining media mix, and crafting creative strategy aligned with long-term commercial priorities.
Key responsibilities include:
- Executing marketing campaigns across paid and owned channels based on strategic priorities
- Developing campaign offerings, media mix strategy, and creative direction
- Collaborating with campaign managers and departments on timing, budgeting, and alignment
- Analyzing P&L impact and ROI of marketing strategies
- Gathering data, tracking KPIs, and generating insights to improve future activities
- Setting up campaigns and content using internal tools with basic technical configuration
- Working with designers and content creators on campaign assets and visuals
- Managing co-marketing relationships with local restaurant and retail partners
You will work in a fast-paced, ambitious environment where you can see direct impact on market results and campaign performance across multiple channels.
Requirements:
- Marketing experience with exposure to campaign management or project coordination
- Practical, hands-on approach with ability to roll up sleeves and execute
- Ability to take ownership of projects and work independently while remaining collaborative
- Customer-first mindset with understanding of communication impact
- Creative thinking and eye for resonant content
- Comfortable in fast-paced environment managing multiple priorities
- Strong time management and organizational skills
- Fluency in Greek and English (required)
- Currently based in or eligible to work in Cyprus (required)
- Able to work hybrid schedule with 4 days per week in Nicosia office
