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Salary: USD 65,000 - 75,000 / annual
Nadia Care is a mission-driven healthtech company reimagining maternity care delivery for underserved communities. The company provides comprehensive support to expectant mothers through doula services, care navigation, lactation assistance, and social support—addressing gaps in the US maternal healthcare system.
As Marketing Specialist, you will work under the guidance of the Senior Marketing Manager to execute day-to-day marketing tactics and campaigns. This is a hands-on role in a fast-paced environment where you'll own multiple marketing functions across channels.
Key responsibilities include:
- Creating and maintaining marketing collateral: editing design assets, updating brochures, flyers, and digital materials to align with brand guidelines
- Managing project workflows in Asana, maintaining SOPs, call scripts, pitch decks, and messaging guidelines
- Procuring physical marketing materials from vendors, managing budgets, quality, and delivery timelines; assisting with field team self-service storefront setup
- Supporting multi-channel campaign execution (email, SMS, direct mail, phone outreach)
- Owning social media management: copywriting, scheduling content, monitoring engagement, tracking performance metrics
- Leading end-to-end giveaway and promotional merchandise coordination, including sourcing, inventory, and distribution
- Designing and maintaining email templates within CRM/email platforms for mobile responsiveness and engagement
- Building campaign tracking assets (UTM parameters, short links, QR codes) and developing marketing reporting templates; calculating event and campaign KPIs
- Collaborating with program leaders on quarterly digital newsletter content (writing, design, proofing, distribution) and maintaining website content
- Serving as primary contact for inbound group email inquiries, responding professionally and routing to appropriate teams
The role is fully remote within the US, though candidates in Washington DC, Baltimore MD, Nashville TN, Memphis TN, or Indianapolis IN who can support events up to twice monthly will be prioritized.
Requirements:
- 2–5 years of work experience in healthcare marketing
- Excellent English grammar, strong copywriting, and precise proofreading skills
- Knowledge of social media platforms and digital marketing strategies
- Creative thinking and problem-solving abilities
- Strong organizational skills and attention to detail
- Mission-driven mindset and passion for healthcare
- Authorized to work and located in the contiguous US
- Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
Ideal candidates will also have:
- Design experience (Adobe Creative Cloud, Figma, video editing)
- Proficiency in Google Suite and familiarity with marketing automation/CRM tools (HubSpot) and project management tools (Asana, Jira, Confluence)
- Hands-on experience updating content on CMS platforms (Squarespace, WordPress, Webflow)
- Prior experience owning social media messaging and B2C digital marketing strategies
- Healthcare marketing background
